the logo development cocktail…

It always starts the same… much excitement getting to know the new client, friend, and their business a bright future ahead for all. There is the discovery meeting where I glean all I can from the client, I work out of my home so I am also trying my best to impress and appear worthy of their trust in this very hefty ambitious task I am taking on, The designing of their company logo which is often, for a small business, a very personal matter close to the business owner’s heart. My process is my own, along the way it will be questioned, doubted and in the end hopefully redeemed. I know this before we begin.

So we begin. The logo, Dragonfly Hair Studio, should be elegant, beautiful and drawing on the color of a dragonflies wings, colorful, Not unlike Tiffany. We look at pictures of dragonflies and discuss the business.

The discovery meeting under my belt I move onto research and design, These steps often overlap, In fact the whole process is a little like string theory, you are always back and forth molding the information until magically, even to me, it’s graphical equivalent begins to emerge. I am thrilled and excited, but experience has taught me to temper this excitement with a little trepidation.

I Deliver and hope for the best.

Thought it was going to be that easy? not so fast buddy!

After a few days I hear back, Love the fonts! The dragonfly is too stiff. Not looking for something like Tiffany. Don’t be crushed, this is not a defeat but an opportunity to shine. Redirect and start over. We meet again for a little branding exercise. I ask if your company if a person, describe that person to me. That person is intelligent, in touch with the world around them, confident and radiates positive energy. Later that day “Think Luxurious!” is added to the logo development cocktail.

So back to the drawing table, quite literally πŸ™‚ and slowly another gift begins to appear and take shape… YAY! This one is a little edgier than the last a little less “safe” I hope it flies. It has movement and I believe it is perfect for the client. I am giving two versions, the top is the one I think is most appropriate but wanted the client to see both.

And the final reward:


I FUCKIN’ LOVE IT !!!!!!!!!!!!!!!!!

ToΒ  learn more about bluedawg design, visit my website:

Fata volentem ducunt, trahunt nolentem. [Whoever is willing the Fates will lead, the unwilling they will drag along.]



Well, thank god tomorrow’s Tuesday right!

Author unknown…

The best journeys answer questions that, in the beginning, you didn’t even think to ask.


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John Berryman Quote

The artist is extremely lucky who is presented with the worst possible ordeal which will not actually kill him.

John Berryman


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Google and Flash

Google says they have “Greatly improved” their Flash indexing but I have yet to see any such results. They also say that they can not read the text in a .swf if it is loaded using javascript which is currently the way most flash developers embed flash today. Without the javascript the flash embed code is so long the Google bots would bounce anyway so I feel like they want to say they are indexing Flash but really they are not.

But it’s good they are working on it πŸ™‚

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bluedawg’s latest review…

by Jodie Delohery
Web Design Director, Taunton Interactive

“Mary is my go-to person when I am in a crunch. I know she will be fast, creative, and get the job done with minimal explanation and without a lot of back and forth, all amounting to a good value. Mary is one of those designers who “gets it.”

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two thumbs down for Google

I am so disgusted with Google. I have always maintained the importance of ethical SEO practices and I just found out I have been blocked from Google search results. They don’t tell you why. They just tell you to review their webmaster guidelines If you determine that your site doesn’t meet these guidelines, you can modify your site so that it does and then submit your site for reconsideration. They don’t tell you what to do if your site does and always has met these guidelines. Bahumbug Google, two thumbs down for practicing unethical banning practices.

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