the logo development cocktail…

It always starts the same… much excitement getting to know the new client, friend, and their business a bright future ahead for all. There is the discovery meeting where I glean all I can from the client, I work out of my home so I am also trying my best to impress and appear worthy of their trust in this very hefty ambitious task I am taking on, The designing of their company logo which is often, for a small business, a very personal matter close to the business owner’s heart. My process is my own, along the way it will be questioned, doubted and in the end hopefully redeemed. I know this before we begin.

So we begin. The logo, Dragonfly Hair Studio, should be elegant, beautiful and drawing on the color of a dragonflies wings, colorful, Not unlike Tiffany. We look at pictures of dragonflies and discuss the business.

The discovery meeting under my belt I move onto research and design, These steps often overlap, In fact the whole process is a little like string theory, you are always back and forth molding the information until magically, even to me, it’s graphical equivalent begins to emerge. I am thrilled and excited, but experience has taught me to temper this excitement with a little trepidation.

I Deliver and hope for the best.

Thought it was going to be that easy? not so fast buddy!

After a few days I hear back, Love the fonts! The dragonfly is too stiff. Not looking for something like Tiffany. Don’t be crushed, this is not a defeat but an opportunity to shine. Redirect and start over. We meet again for a little branding exercise. I ask if your company if a person, describe that person to me. That person is intelligent, in touch with the world around them, confident and radiates positive energy. Later that day “Think Luxurious!” is added to the logo development cocktail.

So back to the drawing table, quite literally 🙂 and slowly another gift begins to appear and take shape… YAY! This one is a little edgier than the last a little less “safe” I hope it flies. It has movement and I believe it is perfect for the client. I am giving two versions, the top is the one I think is most appropriate but wanted the client to see both.

And the final reward:


I FUCKIN’ LOVE IT !!!!!!!!!!!!!!!!!

To  learn more about bluedawg design, visit my website:

Fata volentem ducunt, trahunt nolentem. [Whoever is willing the Fates will lead, the unwilling they will drag along.]


3 comments on “the logo development cocktail…

  1. Thanks for sharing your thought process. It’s always nice to read how other designers think. I’m glad I’m not alone in this although for me sometimes, it doesn’t always have a happy ending. 😦 Either that or I don’t hear back from them.

    • Well just remember this was an ideal client. She was able to communicate her needs… very important. Some clients are not at all reasonable and may have unrealistic expectations. You can’t do anything about that and it’s NOT your fault. You might read Ogilvy on Ogilvy… it’s a good book and he says how he has had to fire clients before who were not able to work towards a positive conclusion…. or something like that. Made an impression 🙂

  2. Thanks. I’ll have to check that book out. Yea the main issue I’ve had in the past when designing logos is that the client isn’t very clear with what they want or they just want to see what I can come up with. Only one logo I did so far turned out successful because they were very clear with an idea they had and I was able to take that idea and work into a logo. I don’t really design logos that often anyway but it’s still frustrating when people just expect you to come up with something without any initial brainstorming.

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